Increasing Site Search Usage

When I study Google Analytics data I often find that shoppers who use Site Search convert at a higher rate and generate better Average Order Values. If this is true for your site too consider doing what basspro.com does. When you land on their homepage the cursor starts blinking on Site Search box. This is subtle effect but it makes all the difference.  Check it out @ basspro.com.

Leave a comment

Leave a Reply

Required fields are marked *