We already know the direct correlation between review count and conversion rates.
And when it comes to soliciting reviews the most effective tactic is to appeal to the shopper emotionally. Saw a brilliant example during a recent Uber ride (this was attached to driver seat headrest):
PS: I gave the driver 5 stars.
A little about us
Thank you for reading this article. We are Frictionless Commerce and over the last 11 years, we’ve thought about just one thing: how do we get online shoppers to convert? We’re fascinated by buyer psychology. Once we’ve understood how your site visitor thinks we use our 9 point copywriting process to convince and convert them.
If you’re on LinkedIn much you can should definitely connect with me. I’m posting ecommerce conversion ideas every day, multiple times a day.
Other buyer psychology-based eCommerce conversion ideas
If you liked this article you’ll love our other ideas:
“Is My Marketing Working?” A Unique Product Page Design Idea
Product Reviews & Buyer Psychology