We already know the direct correlation between review count and conversion rates.
And when it comes to soliciting reviews the most effective tactic is to appeal to the shopper emotionally. Saw a brilliant example during a recent Uber ride (this was attached to driver seat headrest):
PS: I gave the driver 5 stars.
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.
