Bluemercury.com sells a wide range of beauty products. Visitors to their site likely have specific questions about a specific product and don’t want to talk to “just another chat agent”.
And this is why Bluemercury.com let’s visitors pick which agent they want to chat with:
So, why does this work? Because when users feel they are in the driver seat and in control of the process they are more comfortable moving forward. We call this the Power tactic.
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.