For a first time shopper on your site, the order confirmation email is the last interaction they’ll have. After that, they need to wait a few days to actually experience the purchase.
That time gap between last interaction and physical interaction is crucial. So it’s a good idea to give the most fun filled send off.
And this is why order confirmation emails matter. Here is the email Justin received after his recent purchase on NATIVE (nativecos.com). It’s a great illustration of one of our 7 core tactics (Likability):
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.