For a first time shopper on your site, the order confirmation email is the last interaction they’ll have. After that, they need to wait a few days to actually experience the purchase.
That time gap between last interaction and physical interaction is crucial. So it’s a good idea to give the most fun filled send off.
And this is why order confirmation emails matter. Here is the email Justin received after his recent purchase on NATIVE (nativecos.com). It’s a great illustration of one of our 7 core tactics (Likability):