If you have an asset that strongly influences conversions but isn’t seen by enough people then make it more visible. This is usually the case with video content. Video on your site
likely definitely converts really well but is seen by a disappointingly low percentage of visitors.
Bellroy.com has solved this problem.
I’ve seen plenty of product pages that also show a product video. I’ve never seen one that defaults to the product video: https://bellroy.com/products/note-sleeve-wallet/leather_rfid/navy