Received this great email from Lyft asking why I hadn’t used the service in a while. See screenshot and notes below screenshot:
Love this email for 4 critically important reasons:
1: It’s personalized to my actual behavior (“why have you not used Lyft since 6/14.”)
2: Headline makes it clear this is a quick email (“One-Minute Feedback”).
3: I just have to click one link to submit my response.
4: Lyft doesn’t send a ton of emails so I noticed this message.
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.