I think we have reached a dangerous point in the online retail world. The distance between bad and good retailers seems to be widening at an accelerated rate. I have already talked about how Zappos is an innovative company and now it seems they are also king of customer service. Seth Godin’s blog recounts a very interesting customer experience– apparently Zappos’s customer service team went above and beyond for one customer and then that customer went and converted another 105. To read the whole story click here.