Our instincts travel faster than our rational brain.
On getquip.com the default option is to go with the refill plan where every 3 months a fresh brush head is mailed to you:
But if you are a skeptical first time buyer (like me) you will instinctively get out of this default mode (“I don’t want to get locked into a long term thing here …”). And on Quip, once the user clicks out of the refill option there is no more pitching:
But we know instincts travel faster than our rational brain. Many people whose rational side would like the savings of the subscription plan are missing out on our sales pitch.
We fixed that by making one small tweak:
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.