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BuyCostumes.com started using video on their site last year. Back then it looked clunky and force fitted. 365 days later they have developed a better integrated experience. Video is still used for only popular items but customers seem to like the new site experience better because according to compete.com the ‘Attention’ on the site has gone up 7% from the same time-period last year:
Also, you can check out their video experience at: http://www.buycostumes.com/Search_All_video/Category/0/Product/10179/ProductDetail.aspx#
Bonus: Here is some interesting Halloween trivia:
– Halloween is a $5 Billion dollar a year market
– The average person spends $65 bucks on Halloween ‘stuff’