Buying a large banner print online can be overwhelming: what if you screw up the order? Signsite.com has developed a clever solution. When you first visit a product page (for example http://www.signsite.com/hanging-banners) what would normally look like …
… transforms to this–
And when you click Next the next tip appears:
Click Next one more time:
Click Next one last time:
What I love about this tactic is that it accomplishes 2 goals:
1: Teaches the shopper how to fill in the required info.
2: Ensures shopper sees the customer service number so they can call if they still have questions.
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.