Guiding Through a Complex Purchase

Buying a large banner print online can be overwhelming: what if you screw up the order? Signsite.com has developed a clever solution. When you first visit a product page (for example http://www.signsite.com/hanging-banners) what would normally look like …

Signsite.com_Product_Page

… transforms to this–

Signsite.com_Overlay1

And when you click Next the next tip appears:

Signsite.com_Overlay2

Click Next one more time:

Signsite.com_Overlay3

Click Next one last time:

Signsite.com_Overlay4

What I love about this tactic is that it accomplishes 2 goals:

1: Teaches the shopper how to fill in the required info.

2: Ensures shopper sees the customer service number so they can call if they still have questions.

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