Casper.com’s Original Mattress haas 19,154 reviews:
So, what is the marketing team to do? Casper has an excellent solution. They allow shoppers to sort reviews by keywords.
Keywords like: Comfort, Body Pain, Couples, Motion Isolation, Sleeps Cool, Trial. This is brilliant.
If you like this idea you’ll love to see what we’ve learned in the last 11 years.