Review Count & Buyer Psychology

Rishi Rawat Blog Posts Leave a Comment

Casper.com’s Original Mattress haas 19,154 reviews:

The buyer psychology of product pages with thousands of reviews.



So, what is the marketing team to do? Casper has an excellent solution. They allow shoppers to sort reviews by keywords.

Keywords like: Comfort, Body Pain, Couples, Motion Isolation, Sleeps Cool, Trial. This is brilliant.

No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.

If you like this idea you’ll love to see what we’ve learned in the last 11 years.

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