The more filter options you offer, the more confident I’ll feel in finding the perfect product. Here are the filter options backcountry.com shows for winter jackets–
Not only is this filter format helpful, it gives backcountry.com a hidden benefit. When I landed on backcountry.com I was ‘generally’ looking for winter jackets. After seeing the screenshot above I realized I wanted a windy weather jacket. Backcountry literally changed my search criteria.