Just saw a really interesting experiment on Everlane.com and decided to share it:
Just saw a really interesting experiment on Everlane.com and decided to share it:
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.
Comments 3
Hi,
I noticed you have started to only provide video posts. Are you finding click rate in your email go up or stay the same?
I find I read your emails on the way to work, but with video I havent bothered to watch any because im on the bus. I may actually unsubscribe because of the format. Have you thought about doing a video + text?
Just my 2 cents. Great content though (from all your prev posts)
Cheers, Manny
Author
Hi, Manny. Thanks for sharing your thoughts. Really appreciate the feedback. I don’t know about clickthrough rates for video posts. I have been using more video because it’s sometimes easier to show/describe a concept with video. I have had one other reader suggest the same thing you did (video + text).
I’ll make an effort to include written version for video posts.
This weekend I wrote 3 long-form articles. 2 of the ideas are concepts I am really excited about. I’ll be posting them shortly.
Rishi
Author
Hey, Manny. Per your feedback, I just posted a purely written post (https://betterretail.wordpress.com/2018/08/27/know-why-your-customers-like-you/). Had a chance to see it? –Rishi