Zivame.com has an entertaining email signup strategy. When you land on their homepage a popup appears that allows you to virtually scratch off a card; revealing a hidden discount for signing up to their email list. Here is the popup in action (watch video in 720p HD mode)–
[First saw zivame.com popup on visualwebsiteoptimizer.com]
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.