If 90% of your site visitors aren’t seeing your #1 asset then the person responsible for not achieving your potential is you.
Dharmashop.com is an online store. As I explored their site I didn’t see anything that really blew my mind: they have a fairly good product selection, fairly OK site design and fairly good number of customer reviews. Then I stumbled on their Facebook page and saw they have 254,391 fans. And these are active fans who comment on every DharmaShop post.
I haven’t seen many ecommerce sites with 254,391 fans so my mind was blown. Talk about social proof. Why didn’t Dharmashop.com draw attention to their Facebook page moment I landed on their site? Most visitors spend less than 20 seconds on a site.
They should have done what bavariasausage.com does. When you visit that site the first thing you notice is this Facebook floating tab:
It’s impossible to miss and on mouseover it opens to this:
Nice and simple way to let shoppers know how many people love you on Facebook.
Dharmashop.com doesn’t need to copy bavariasausage.com but they do need to figure out a way to ensure 90% of their site visitors know they have 254,391 Facebook fans.