This is how Cole Haan email looks in the eyes of the marketing manager reviewing creatives-
And this is how the same email appears in the eyes of the recipient with her Images Turned Off (which is the default setting)-
Here is an example of how SideStep.com works around the problem-
http://blog.bronto.com/wp-content/uploads/2008/10/sidestep-goodbye-email-images-off-and-on.jpg
Comments 2
I have clients that have been struggling with images being turned off on their e-mail newsletters & follow-ups =- and I really didn’t have a good response
I’ll be sending them a link to your post – Thanks