I know it’s tempting to send mass emails to your customer database in hopes that 1% would convert and buy your products.  A few companies have realized that by sending relevant marketing messages they can significantly improve conversion and generate word-of-mouth without annoying 99% of their paying customers.  This email message that my wife received from Flat Top Grill is a perfect example-

flat-top-grill-email-marketing-message

Flat Top Grill Email

Comments 1

  1. I think the idea should be rewarding your customer base via these email campaigns. 2 things happen–

    1. The approach is reward but not selling

    2. Conversion should be better than 1% this way– 🙂

    Reply

If the comment section remains empty I'm going to lose my job

Your email address will not be published. Required fields are marked *

The maximum upload file size: 50 MB. You can upload: image, audio, video, document, spreadsheet, interactive, text, archive, code, other. Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded.