I know it’s tempting to send mass emails to your customer database in hopes that 1% would convert and buy your products.  A few companies have realized that by sending relevant marketing messages they can significantly improve conversion and generate word-of-mouth without annoying 99% of their paying customers.  This email message that my wife received from Flat Top Grill is a perfect example-

flat-top-grill-email-marketing-message

Flat Top Grill Email

Rishi Rawat

If engaged users on your site had a chance to meet you in person how many would end up buying? No reason why your site can't do just as well.

See what Rishi is up to on LinkedIn

Comments 1

  1. I think the idea should be rewarding your customer base via these email campaigns. 2 things happen–

    1. The approach is reward but not selling

    2. Conversion should be better than 1% this way– 🙂

    Reply

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