I know it’s tempting to send mass emails to your customer database in hopes that 1% would convert and buy your products. A few companies have realized that by sending relevant marketing messages they can significantly improve conversion and generate word-of-mouth without annoying 99% of their paying customers. This email message that my wife received from Flat Top Grill is a perfect example-
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.