Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 9

  1. Absolutely genius! I wish I started focusing on CRO earlier. Everything you post is so interesting. I have to figure out how to utilize this.

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  2. Great stuff Rishi! I love the bonus insights from the amount of times that link is clicked. I think the copy and justification is spot on. You turn the price into a selling point.

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  3. I love this idea!
    Seems on our website we get plenty of folks to the product page, but then a HUGE drop off.

    And having this link “Quality Matters” seems to take away the price sensitivity and apprehension. It’s like saying THIS PRODUCT IS WORTH IT!, without saying that.

    I’m redoing my mobile product page and I may “borrow” your idea Rishi!

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      This idea will definitely help. And there is data to back this. This is something I have A/B tested with great success. A client was so blown away they even wrote a testimonial simply based on this 1 test. Do it, Ron!

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