Don’t Bother Guessing

Rishi Rawat Blog Posts Leave a Comment

Fact 1: When you’re selling a technical product like a homebrew system there are a lot of technical details to talk about.

I could only fit 70% of the product description on Northern Brewer (not a client):

Fact 2: Some buyers have time to read a lot of info (Methodical shoppers) while others are looking for a quick summary (Competitive shoppers).

Marketers spend a lot of time analyzing their audience to decide which of these 2 groups matter more.

We’ve invented a way better solution (notice 2 buttons below):

Our solution is to let the shopper choose.

People who pick “I have 2 minutes” will see the quick to-the-point rundown and people who click “I have time” will see our detailed explanation.

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