If you have a page that converts first time visitors really well then it’s your job to make that page stand out. The homepage layout of readymaderesources.com may be unconventional but it’s clear they want visitors to read their About Us info:
What’s really clever about the layout is that while it makes About Us the star it also efficiently highlights other important aspects of the site:
1. Their unique selling proposition is highly visible: Preparing You Today For Tomorrow’s Instability.
2. Popular Products are easily accessible.
3. Free Shipping call to action is impossible to miss.