Heather, who is a bare escentuals fan dropped me an email letting me know about her experience at the site. I thought she made a really good point. Is anyone at bareescentuals.com listening?
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.