For the year Costco Wholesale Corp. grew its e-commerce sales by about 39% to $1.22 billion compared with web sales of $880 million in fiscal 2006 – Source: Internet Retailer
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.