What's your name?
If you prefer video watch this. If you prefer reading read the text below the video. The choice is yours.
Some copywriters are uncomfortable pushing the limits.
They feel their boss is pushing them into manipulating the buyer.
They feel their job is holy.
According to them, the copywriter’s only job is to increase clarity and shine a light on the most valuable features of the product.
This is the story bad copywriters tell themselves and their closest friends.
Mr. copywriter, just because you are feeling uninspired doesn’t mean the product doesn’t have a story.
The reason you are struggling to write inspiring copy is because you are lazy.
Because you haven’t truly understood what the product does.
You haven’t discovered the product after a desperate search. You haven’t used your credit card to purchase it.
So you have no way of truly connecting with people who own this item.
You haven’t done enough to understand why the founder took the less-traveled path to create this new product.
You haven’t seen the 45 failed prototypes that led to the final breakthrough.
You don’t know the struggles.
Why do you think hundreds, thousands, hundreds of thousands of people are buying this product?
Get off your high horse and see what these people are seeing. Stop complaining and start taking notes.
If a section on the current product page sounds lame dig into it by asking questions to customer service.
Do a Google search.
Interview the client.
Keep on asking questions till you get to the gold. It’s there.
ABOUT FRICTIONLESS COMMERCE
Product pages matter because that’s where our prospects make the crucial buy / no-buy decision.
We specialize in Shopify product pages. Watch your bestseller convert 20% better in 90 days. Our process.
If you like doing the hard work yourself, our founder Rishi shares conversion ideas on LinkedIn every day. Connect with him here.
If you want to make your life easier and still increase conversions, jump on a call.