Comment Back

If customers leave an unfair review diffuse the situation by responding to their comment (pointed by red arrow in screenshot below)—

Onlynaturalpet.com_review

Why does this matter?  Because reviews live on forever.  If your site has 100s of products with 1000s of reviews I suggest starting with your top selling items and working backwards.

This might seem like a labor intensive project but if you break it down based on most important products and create a system around it you will quickly be able to work through the list.

Like this idea?

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