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What do online shoppers think about?

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How Improving the Category Page Experience Increased Traffic to Product Pages by 14.86%

Goal: Improve the shopper’s experience on the category pages and drive more traffic into the product pages. Solutions: Modify the category page layout and remove unnecessary content Increase the visibility of the Filter button. Inform shoppers about where Oliver Cabell’s products are made. Outcomes: Increase in traffic to product pages. 12.5% lift in revenue by category page traffic. Oliver Cabell …

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Rishi Rawat August 31, 2022

This Trick Improved Shopify Mobile Sales 11%

Goals: Increase traffic to Oliver Cabell’s Shopify checkout page by educating shoppers on the company’s business model and competitive pricing Solution: Add a call to action in a high-visibility area on the product pages that educates shoppers on the company’s business model and competitive pricing Results: A 21.77% and 12.46% increase in traffic to the checkout page for mobile and …

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Rishi Rawat August 31, 2022

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