How Improving the Category Page Experience Increased Traffic to Product Pages by 14.86%
Goal: Improve the shopper’s experience on the category pages and drive more traffic into the product pages. Solutions: Modify the category page layout and remove unnecessary content Increase the visibility of the Filter button. Inform shoppers about where Oliver Cabell’s products are made. Outcomes: Increase in traffic to product pages. 12.5% lift in revenue by category page traffic. Oliver Cabell …