Goal: Improve the shopper’s experience on the category pages and drive more traffic into the product pages. Solutions: Modify the category page layout and remove unnecessary content Increase the visibility of the Filter button. Inform shoppers about where Oliver Cabell’s products are made. Outcomes: Increase in traffic to product pages. 12.5% lift in revenue by category page traffic. Oliver Cabell …

Goals: Increase traffic to Oliver Cabell’s Shopify checkout page by educating shoppers on the company’s business model and competitive pricing Solution: Add a call to action in a high-visibility area on the product pages that educates shoppers on the company’s business model and competitive pricing Results: A 21.77% and 12.46% increase in traffic to the checkout page for mobile and …