Addressing Price Sensitivity: One Way That Resulted in a 41% Conversion Lift
Goal: Address price sensitivity by getting shoppers to see the value in and the additional savings provided by Legacy Food Storage’s emergency food. Solution: Showing a prompt just below the product price that, on click, provides statistics that help make the case for Legacy Food Storage’s emergency food. Outcome: 41.08% lift in conversion rate. Backstory We’re all price sensitive, just …