Storytelling Increased Conversions 38.86%
Goal: Increase conversion rates for HandicappedPets’ flagship product—Walkin’ Wheels dog wheelchairs. Solutions: Craft copy that tells a story and creates a personal connection between the shopper and the site. Maintain the shopper’s focus by making UX adjustments. Use our understanding of consumer psychology to address the shopper’s negativity bias and status quo bias. Outcomes: 38.86% increase in conversion rates for …