Goal: Improve the conversion rate on product pages outside of the wheelchair category by 5%. Outcome: 14.61% conversion rate lift on non-wheelchair product pages. The Setup We usually focus our attention on just one product page. For HandicappedPets.com, that’s usually one of their Walkin’ Wheels® pet wheelchair product pages. This category is responsible for a bit more than half of …

Goal: Increase conversion rates for HandicappedPets’ flagship product—Walkin’ Wheels dog wheelchairs. Solutions: Craft copy that tells a story and creates a personal connection between the shopper and the site. Maintain the shopper’s focus by making UX adjustments. Use our understanding of consumer psychology to address the shopper’s negativity bias and status quo bias. Outcomes: 38.86% increase in conversion rates for …

Goal: To increase call-ins to HandicappedPets.com’s customer service team, which converts 52% of their calls. Solution: Add calls to action and “action buttons” in strategic locations on the site (e.g. places where users have a higher likelihood of getting confused). When a user interacts with these calls to action or action buttons, show them how they can contact customer service …

Goal: Increase conversion rates for some of HandicappedPets’ best-selling products. Solution: Craft copy that explicitly explains why HandicappedPets is a better choice than their competitors. Outcome: Significant increase in conversion rates for shoppers on the target pages. At Frictionless Commerce, there’s nothing we love more than working with a client who makes a positive difference in the world. As manufacturers …

Goal: One of the best-sellers on HandicappedPets.com is their Walkin’ Wheels SMALL Dog Wheelchair. Our goal was to improve this product page’s conversion rate by optimizing the copy. Solution: Our idea was to personalize the copy by asking users what the name of their dog is. We then added their dog’s name in various locations in the copy to get …