How Revealing Your “Why We Exist Story” Can Boost Conversions Sitewide
Goal: Improve the conversion rate on product pages outside of the wheelchair category by 5%. Outcome: 14.61% conversion rate lift on non-wheelchair product pages. The Setup We usually focus our attention on just one product page. For HandicappedPets.com, that’s usually one of their Walkin’ Wheels® pet wheelchair product pages. This category is responsible for a bit more than half of …