Conversion Copywriting: How Does One Improve Conversions for a Product That’s Already FREE?
Goal: grรผum is on a mission to rid the world of plastic shampoo bottles. To this end theyโve done something kinda crazy: created an offer where they are giving away 1 shampoo bar for free. The page was already doing well but our goal was to apply principles of buyer psychology to take that conversion rate even higher. Solution: Visitors …