Conversion Copywriting: Close the Sale in Under Three Minutes
Goal: Improve the conversion rates on their bestseller’s product page. Outcome: 10.7% increase in the conversion rate. Note: this test is extra special to us. Typically agencies make testing look easy. They lie. This test was a beast. The first 15 iterations of this idea flopped. But we didn’t give up. Each failure forced us back to the drawing board. …