“Why We Exist” Explanation Increased Revenue Across ALL Product Pages by 6.90%
Goal: Address the issue of shoppers not knowing what makes Connecting Threads special and, as a result, increase conversion rates across all product pages. Solution: Craft a call to action and lightbox window message that tells your “why we exist” story (article) to make the shopper comfortable with their potential purchase. Outcomes: Increase in conversion rates across all product pages. …