Carouselchecks.com has a clever PPC strategy. When you click their ad the landing page has this banner message–
This communicates to the ad clicker that the discount was activated by clicking this specific ad (what a lucky coincidence for the clicker). The shopper isn’t told when the coupon code will expire so they’re incentivized to act now (or risk losing the discount)!
The other aspect to notice is notification bar wording. It communicates, “Thanks for clicking our ad, as a sign of appreciation we’ve gone ahead and applied your discount (thus eliminating the need to retype coupon code during checkout.)” That might seem like a trivial detail but it’s a small psychological nudge.
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.