Clever Mobile Site Tactic

On harryanddavid.com mobile product page there is a text option so the user can ask a question there and then.

Why this is a great idea: Shoppers sometimes often have last minute questions. If they can’t find it on the page they will delay the purchase (a nice way of saying never come back). But if there is a simple mechanism to get their answer right away they’ll end up buying.

Really clever way to convert shoppers with last minute questions.

Like this idea?

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