On harryanddavid.com mobile product page there is a text option so the user can ask a question there and then.
Why this is a great idea: Shoppers
sometimes often have last minute questions. If they can’t find it on the page they will delay the purchase (a nice way of saying never come back). But if there is a simple mechanism to get their answer right away they’ll end up buying.
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.