Comments 11

  1. I loved the newsletter that you have sent today.
    A number of things became more clear after reading the article based on the last question I had asked.

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  2. Excellent information. I love your idea of showing the Why We Exist (Our Story), in multiple places, but after it is clicked the other instances disappear. That’s really cool!

    I am moving off Yahoo store to Big Commerce. Hopefully, it will be easier to create better product pages on BG.

    Thanks Rishi!

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      Move to Shopify. I’m working with Michael Whitaker to build a Shopify Product Page Doctor app (it’s all hush-hush for now). But with the app, you’ll be able to click one button and add the Our Story to the product page. You’ll even be able to rename the button and specify how many times you want to mention it. And, best of all, it’ll hide the other button repetitions when this button is clicked!

      The app will also have 7 other KILLER features.

      It will embody 13 years of work!

  3. Great article! We have the “why we exist story” as a link on our footer nav but you’d have to be looking for it to find it. So many customers love supporting us because of our story so it makes sense to make it more discoverable on the product page. If only there was an app that help with this!

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      Justin: If only there was an app that help with this!
      Rishi: Haha. I’m working really hard to make this a reality. Will keep you posted.

  4. Rishi I’m so glad I’m on your email list, you probably have one of the highest open rates of all the gazillion things I’m subscribed to (and you’re chosen to land in my actual inbox, unlike many 😉 because each post you send round is thought-provoking and informative. this latest one is no different, where you really explained the value of having a direct link to ‘our story’ right on the product pages. I’m excited to see mention of shopify in the comment above as that’s the platform I’m building my shop on. Each time you suggest these subtle but effective tweaks I wonder ‘will I be able to implement that or would
    I need to be on a custom site?’ – look forward to hearing more about the app.

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  5. Ahh, too late. Started the migration back August with Don Cole at Your Store Wizards. At the end of the project now.

    Maybe you could build an app for BG?

    I haven’t heard from Michael Whitaker in ages! We used to use one of his apps on our site for years.

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