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Kohl’s and Amazon have recently started a partnership that affects 81 participating Kohl’s locations. According to Kohl’s Chairman, President, and CEO Kevin Mansell, the partnership allows shoppers to return items they purchased on Amazon to the participating Kohl’s stores “in a seamless way.” This new traffic in Kohl’s locations can then be converted into in-store shoppers and purchases. In a world where online shopping continues to grow, Kohl’s is finding ways to keep their brick-and-mortar stores in business.
Amazon is keeping a close eye on how this will affect their sales and business model. Kohl’s is seeing a positive impact so far, but it remains to be seen if this will have a lasting positive impact on both companies. What are your thoughts on this partnership? Do you expect Amazon to see a positive impact in the future?