Debaters can teach us a lot about copywriting. Writing copy is a lot like preparing a debate argument. In each case, what you are ultimately trying to do, is persuade your audience to take action.
Job 1 for for a marketer is to maximize conversions. To do that you need to understand “why we exist” story. Excellent example inside.
Are you looking for ideas to boost conversion rates? Listen to this podcast for 3 actionable ideas to make more money online.
There’s a conversion optimization trick very few use properly I’ve spent the last 11 years perfecting it. Here’s my secret: I take your existing sales pitch and reframe it using a 9-point buyer psychology process. 88% of visitors don’t return after their first visit. To maximize your conversion rates we need to strike on their first visit. Marketers make the …
There’s a formula for increasing online sales that very few use properly I’ve spent the last 12 years perfecting this formula. Here’s my secret: I take your existing story and reframe it using a 9-point buyer psychology process. 88% of visitors don’t return after their first visit. To maximize sales we need to strike on their first visit. Marketers make …
When a visitor lands on your site you have under 3 minutes to convert them. No one can convert in that time. You need this email nurture article.
I’ve been thinking about buyer psychology for the last 12 years. Every day I’m studying the crap out of online retailers. Making notes of the clever tricks they are using. Once a week I share my favorite insights. Interested? .tco-subscribe-form-17425 h1 { color: #ffffff; } .tco-subscribe-form-17425 label { color: #000000; } .tco-subscribe-form-17425 .submit { color: #ffffff; border-color: #000000; background-color: #000000; …
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And we’re not your traditional conversion optimization agency. We’re not concerned so much with button color and position, design, and UI as we are with data- and buyer psychology-driven results. The focus of this page is you and we’re only going to talk about what you want to know. After all, you’re looking for CRO experts, not a design agency. …
You’ll notice this page is comically simple. It’s because we want to keep things black & white. Why do 65% of marketing tests fail? Because conversion optimization is hard. You understand this question. It’s what’s brought you this far. Now, you’re looking to take things to the next level. Interested in seeing 3 surprising secrets we’ve discovered about conversion optimization? …
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eCommerce Switch Behavior Is There a Fit? Only one way to know In the last 11 years, we’ve never done complimentary consultations. Prospective clients would come to us with a specific marketing challenge around user behavior and we’d do the work. But we realize that a huge segment of people we could help don’t know us and aren’t 100% certain …
