16 Articles
I’ve been thinking about buyer psychology for the last 12 years. Let’s get one thing out of the way: the notion that the best product wins is patently false. The world is littered with superior products that failed. The thing that actually makes a product successful is the story we tell. My entire marketing thesis is based on 3 ideas: …
When a visitor lands on your site you have under 3 minutes to convert them. No one can convert in that time. You need this email nurture article.
I’ve been thinking about buyer psychology for the last 12 years. Every day I’m studying the crap out of online retailers. Making notes of the clever tricks they are using. Once a week I share my favorite insights. Interested? .tco-subscribe-form-17425 h1 { color: #ffffff; } .tco-subscribe-form-17425 label { color: #000000; } .tco-subscribe-form-17425 .submit { color: #ffffff; border-color: #000000; background-color: #000000; …
Humans make 35,000 choices a day. That’s a crap ton lot. So we use mental shortcuts. Some are so automatic that we aren’t aware we’re using them. Your product is doing great. By anticipating more buyer questions, struggles, and anxieties could it do 10% better? We started by split testing everything: design concepts, layout changes, even button colors. If it …
Proven Tests Testing Red Versus Blue Buttons Is Stupid We’re interested in ideas that influence buying behavior How Being Compared to Competitors Increased Conversions on Best Sellers by 15.92% Client: HandicappedPets.com Goals: Increase conversion rates for some of HandicappedPets’ best-selling products Solution: Craft copy that explicitly explains why HandicappedPets is a better choice than their competitors Results: Significant increase in …
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And we’re not your traditional conversion optimization agency. We’re not concerned so much with button color and position, design, and UI as we are with data- and buyer psychology-driven results. The focus of this page is you and we’re only going to talk about what you want to know. After all, you’re looking for CRO experts, not a design agency. …
You’ll notice this page is comically simple. It’s because we want to keep things black & white. Why do 65% of marketing tests fail? Because conversion optimization is hard. You understand this question. It’s what’s brought you this far. Now, you’re looking to take things to the next level. Interested in seeing 3 surprising secrets we’ve discovered about conversion optimization? …
You’ll notice this page is comically simple. It’s because we want to keep things simple and black and white. We have many client testimonials and over 424 examples to illustrate why our conversion optimization process is the best. But what potential clients want to see first is how our ideas can help THEM. This page isn’t about us, it’s about …
High Converting Product Pages Is There a Fit? Only one way to know In the last 9 years, we’ve never done complimentary consultations. Prospective clients would come to us with a specific marketing challenge around user behavior and we’d do the work. But we realize that a huge segment of people we could help don’t know us and aren’t 100% …
High Converting Product Pages Who is Rishi Rawat? How it all started Hey, my name is Rishi Rawat and I’m super curious about the buyer psychology of online shoppers. I’m pretty sure this happened 11 years ago. I was living in Chicago at the time and came across a brain scan study in which researchers asked people sitting (uncomfortably) inside …
