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How to Get More Reviews

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We assume people are rational. If you’re a retailer and offer a good product wrapped in delightful service then customer reviews will pour in. Wrong. Let me tell you about a recent delightful experience. I purchased jewelry for my wife online (thanks for all your help, Ron). The experience was great. The product was exquisite. And the service was exceptional. …

Don’t Let Amazon Eat Your Lunch

Rishi Rawat Blog 2 Comments

We can’t force shoppers but we can certainly gently nudge them. If a visitor to your site leaves for your Amazon page you are basically paying an affiliate tax that was yours to keep. Can this be prevented? Let’s look at a product page on They have an impossible to miss Buy from button. On click, you are …

Thank You Card

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My girlfriend (a social worker) recently rescued a kitten from a client’s condemned home, so we had to take her to a veterinary clinic to get cleaned and up to date on her shots. It was our first time at this particular clinic, but it was definitely friendly and hospitable. About a week after our appointment, I checked my mail …

My Holiday Shopping Experience

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Now that it’s the holiday season, we are seeing websites use many different strategies to increase conversions. Some of these strategies include special holiday sales, free holiday shipping, extended return and refund policies, and so on. While doing my Christmas shopping for one of my close friends, I decided to take some mental notes of my observations while on the …

Black Friday Sale

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Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday. Instead, I was searching for the new or unique ways websites were trying to get us to stick around for a bit longer. did something pretty interesting. I went to their site, searched around for a bit, then …

So, That Was Fast

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On December 3rd I wrote a post titled Screw Automation. Interesting update on that. Chris (a long time reader) didn’t just agree with the post it’s how he is already running his email marketing. Chris sends out personalized emails. Granted, this is hard to scale but that’s precisely why Chris’ emails perform so well. Chris was kind enough to let …

Screw Automation

Rishi Rawat Blog 6 Comments

96% of marketing emails are obviously templates (or is it 100%?). I know why companies don’t send personalized messages; it’s too damn expensive. If you think sending personalized emails is too expensive you’re asking the wrong question. The right question is: How can we communicate with our mailing list of X thousand in a profitable way? Just because no retailer …

Designing for Distracted Shoppers

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Are you easily distracted? No? Go check your browser history over the last 2 hours. I thought I was super disciplined, methodical, and task oriented. Turns out, my browsing history betrays this self-image. Checked your browser history over the last 2 hours? Are you a little shocked?? If this is how distracted we are (and it’s scary to see) why …

Black Friday Tip

Rishi Rawat Blog 2 Comments

If your Black Friday product pages have jargon (black highlight) and features without benefits (red text) no one is going to buy what you’re selling: