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Selling Premium Items on Amazon.com

Preston Swarthout Blog Leave a Comment

Amazon optimizes for reviews and the cheapest prices, meaning the two metrics they look at to determine the search results ranking are number of quality reviews and product price. If you offer a premium product and you know how Amazon ranks products, then you need to explain why your premium option is better in your product description.

Strange Amazon Coupon Code Functionality

Preston Swarthout Blog Leave a Comment

Have you seen Amazon’s coupon checkbox on product pages? We haven’t seen this before, and after digging around Amazon some more we saw that this checkbox only exists on a handful of products. We suspect Amazon is taking advantage of buyer psychology by tapping into the shopper’s desire for control (Power tactic).