Equifax does a great job helping concerned consumers on how to navigate Equifax’s offer.
Want to see how subtle marketing messages perform better? Read on …
In the next 15 seconds you’ll learn an important marketing tactic: implied versus stated.
You don’t always have to bring out the big guns. Sometimes the most subtle tweaks drive the best conversion improvements.
Keeps offers subscription plans that target specific types of hair loss. Their pricing can feel like a bait-and-switch tactic to some. So how do we address that?
As marketers, we need to figure out better ways to ensure shoppers are seeing our popup messages. We’ve provided a number of different ways to do this elsewhere on our blog, but recently, we came across another strategy: three dimensional popups.
Amazon optimizes for reviews and the cheapest prices, meaning the two metrics they look at to determine the search results ranking are number of quality reviews and product price. If you offer a premium product and you know how Amazon ranks products, then you need to explain why your premium option is better in your product description.
Have you seen Amazon’s coupon checkbox on product pages? We haven’t seen this before, and after digging around Amazon some more we saw that this checkbox only exists on a handful of products. We suspect Amazon is taking advantage of buyer psychology by tapping into the shopper’s desire for control (Power tactic).
Make your messaging stand out by personalizing it. Here is a clever tactic being used by smiledirectclub.com.
Our instincts travel faster than our rational brain. This can be a conversion killer.
Amazon is full of millions of sellers. How can we stand out when Amazon page template is so restricted? We have an idea …
Understanding buyer psychology can fundamentally improve the performance of your Amazon listing. In this example, we talk about improving Enhanced Brand Content (EBC).
The best way to develop ideas is to think about the naysayers. See this great example.
Here is a really clever way to make your product pages convert a lot better. And it’s simple.
By formatting your copy in an easy-to-read way on your product pages, you will see better conversion rates.