As a marketer, my job isn’t to copy old ideas. My job is to constantly think of new ideas.
There are very few cases when a site redesign is the best solution. One doesn’t rebuild their entire home because the kitchen cabinets look dated.
This article lists 5 practical things you can do in the next 2 weeks to improve sales.
How do you plan to take your business to the next level in 2020? Some ideas.
Focus on converting your first-time buyers.
The #1 question in the minds of first-time buyers is, “Why should I trust this company?”
This article explores how to answer it.
It’s tempting to think that the latest marketing tactic will magically solve all our conversion problems.
As designers, copywriters, and marketers, we overcomplicate things 9 times out of 10. Landing pages are no exception. Simpler solutions are always better. See why.
When it comes to testing or trying anything new, the most impactful ideas are bold ideas. Let’s take a look at an example from Gun Dog Supply, which is a site that specializes in selling supplies for hunting dogs.
As a retailer you can’t ignore Amazon. But is Amazon your BFF? Greatergoods.com story.
This will come as no surprise to you, but there’s no site in the world with a 100% conversion rate on the checkout page. That means there’s always room to boost conversions there.
Sometimes, shoppers need a little bit of help to become more comfortable with price. If we can do that, then they’ll buy more often. See one way to do this.
Honey Stinger explains their products well, but we don’t believe they’re answering one important question: “Why should I buy your energy products and not a typical energy drink or bar?” How can they answer this?
Can the design up a popup make a difference? Yes. See how Rothy’s does it.
On many sites, shoppers are greeted with popups that offer 10% off their purchase if they provide their email address. But we need to find a more creative way to get more email signups because shoppers are becoming conditioned to these overused popups.
We don’t often come across genius. But when we do, we have to stop in our tracks and share it with you. In this post, we’re going to be looking at a creative marketing trick in 2019 — one that provides credibility for curious shoppers and a point of assurance for the actual target audience.
Shoppers are drowning in options. Sometimes having a clear message that matches the searcher’s intent is all that’s needed: