Marketers believe that the more options they provide, the more likely customers will be able to find exactly what they’re looking for. They believe that by selling 50 kinds of pants instead of two, customers will be more likely to find a pair they truly enjoy. Nonetheless, a new study demonstrates that there is such a thing as too much …
Videos are great but they are hard to produce. Animated gifs are a great way to demonstrate key product features. More inside.
Conversion rate optimization case studies are important because they show how different conversion strategies can be applied to your site.
There are 2 types of mattress shoppers. Those who have bought a mattress online and those who can’t imagine doing so. This ad is for the second group. On click, take them to a page that starts by empathizing with this mindset and then busts that objection. What do you think? FURTHER READING We’ve spent the last 13 years in …
Selling Angles are the key insights on which your sales pitch is constructed. It’s the foundation of your conversion optimization plan.
Product description templates matter because for every 1,000 product pitches encountered the shopper buys one item (and we’re being generous).
Why PDP optimization matters: people visit homepages for a number of reasons. But PDPs have just one purpose.
Buyer psychology copywriting is the highly precise science of writing copy that connects with the buyer and convinces them to buy.
Sales pitches have an opening, middle, and end. But what if our visitor doesn’t follow that path? Choreographed Experiences to the rescue.
How to Write a Good Product Description. This question sits at the heart of conversion optimization. It’s the secret to $$$$$$.
How to Write a Good Description. This question sits at the heart of conversion optimization. It’s the secret to $$$$$$.
What Are the Steps of Conversion Optimization? I’m so glad you searched for this topic. I’ve spent the last 13 years exploring it. We have done hundreds of experiments to unlock the mind of the shopper and what we’ve learned is startling.
Your Shopify Product Description really matters. In this article, we’ll show you why that is how you can $$$ by nailing your description.
Buyer psychology is a complicated topic. We’ve created simple visuals to explain how we use buyer psychology for conversion copywriting.
As marketers, we’re trained to segment our traffic sources. Is this always a good idea? This article makes a controversial recommendation— avoid segmentation when designing your marketing pitch.
