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Blog Posts

Guest Post: Buyer Psychology – less is better

Marketers believe that the more options they provide, the more likely customers will be able to find exactly what they’re looking for. They believe that by selling 50 kinds of pants instead of two, customers will be more likely to find a pair they truly enjoy.  Nonetheless, a new study demonstrates that there is such a thing as too much …

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Rishi Rawat January 29, 2022 Blog Posts Leave a Comment

GIFs on Product Pages

Marketing Ideas: GIFs on Product Pages

GIFs on Product Pages

Videos are great but they are hard to produce. Animated gifs are a great way to demonstrate key product features. More inside.

Rishi Rawat May 9, 2022 Blog Posts Leave a Comment

Video
Conversion Rate Optimization Case Studies

Conversion Rate Optimization Case Studies

Conversion Rate Optimization Case Studies

Conversion rate optimization case studies are important because they show how different conversion strategies can be applied to your site.

Rishi Rawat January 8, 2022 Blog Posts Leave a Comment

Clever Advertising Idea

There are 2 types of mattress shoppers. Those who have bought a mattress online and those who can’t imagine doing so. This ad is for the second group. On click, take them to a page that starts by empathizing with this mindset and then busts that objection. What do you think? FURTHER READING We’ve spent the last 13 years in …

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Rishi Rawat January 3, 2022 Blog Posts Leave a Comment

Copywriting PsychologyThoughts
Selling Angles

Conversion Secret: Selling Angles

Selling Angles

Selling Angles are the key insights on which your sales pitch is constructed. It’s the foundation of your conversion optimization plan.

Rishi Rawat June 20, 2022 Blog Posts Leave a Comment

Our Favorites

Product Description Template: 13 Years in the Making

Product description templates matter because for every 1,000 product pitches encountered the shopper buys one item (and we’re being generous).

Rishi Rawat February 13, 2022 Blog Posts 4 Comments

Product Description
PDP Optimization will make you money

PDP Optimization

PDP Optimization will make you money

Why PDP optimization matters: people visit homepages for a number of reasons. But PDPs have just one purpose.

Rishi Rawat June 23, 2022 Blog Posts Leave a Comment

Sabertooth

Buyer Psychology Copywriting

Sabertooth

Buyer psychology copywriting is the highly precise science of writing copy that connects with the buyer and convinces them to buy.

Rishi Rawat November 25, 2021 Blog Posts Leave a Comment

Buyer Psychology
Choreographed Experiences

Choreographed Experiences

Choreographed Experiences

Sales pitches have an opening, middle, and end. But what if our visitor doesn’t follow that path? Choreographed Experiences to the rescue.

Rishi Rawat May 22, 2022 Blog Posts 11 Comments

Our Favorites
How to Write a Good Product Description

How to Write a Good Product Description

How to Write a Good Product Description

How to Write a Good Product Description. This question sits at the heart of conversion optimization. It’s the secret to $$$$$$.

Rishi Rawat November 10, 2021 Blog Posts Leave a Comment

Product Description
How to Write a Good Description

How to Write a Good Description

How to Write a Good Description

How to Write a Good Description. This question sits at the heart of conversion optimization. It’s the secret to $$$$$$.

Rishi Rawat November 10, 2021 Blog Posts Leave a Comment

Product Description
What are the steps of conversion optimization??

What Are the Steps of Conversion Optimization?

What are the steps of conversion optimization??

What Are the Steps of Conversion Optimization? I’m so glad you searched for this topic. I’ve spent the last 13 years exploring it. We have done hundreds of experiments to unlock the mind of the shopper and what we’ve learned is startling.

Rishi Rawat May 8, 2022 Blog Posts Leave a Comment

Buyer Psychology
Shopify Product Description

Shopify Product Description

Shopify Product Description

Your Shopify Product Description really matters. In this article, we’ll show you why that is how you can $$$ by nailing your description.

Rishi Rawat November 7, 2021 Blog Posts Leave a Comment

Buyer PsychologyProduct Page Ideas
Conversion Rate Optimization-- A Visual Explanation

Conversion Rate Optimization: A Visual Explanation

Conversion Rate Optimization-- A Visual Explanation

Buyer psychology is a complicated topic. We’ve created simple visuals to explain how we use buyer psychology for conversion copywriting.

Rishi Rawat May 8, 2022 Blog Posts 2 Comments

Buyer Psychology
Avoid Segmentation

Conversion Tip: Avoid Segmentation

Avoid Segmentation

As marketers, we’re trained to segment our traffic sources. Is this always a good idea? This article makes a controversial recommendation— avoid segmentation when designing your marketing pitch.

Rishi Rawat November 6, 2021 Blog Posts Leave a Comment

Thoughts
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