Marketers who understand the power of buyer psychology will win. Simple as that. After 12 years of looking there are my 4 favorite buyer psychology stories.
The average eCommerce session duration for your site is going down even year (number inside). How to convert when eCommerce session durations are down?
eCommerce is great. But it’s one directional (from seller to buyer. No personalization). Conversational eCommerce fixes that.
Product reviews matter. But to collect more product reviews you need to higher response rate to your review request email. Find out how.
If you are en ecommerce businesses nothing is more important than your product page. Here are 5 conversion-boosting ideas based on buyer behavior.
For 98% of sites, first-time buyers are the most important demographic. But if these first-time buyers are overwhelmed with options (paradox of choice) it will kill your ecommerce conversions.
I’ve seen a lot of ecommerce innovations in the last 11 years. Here’s what I think about TryNow, a service that allows you to try items for free.
We’re constantly looking for an edge on product pages. This is a totally new product page design concept. It’ll radically improve your conversion rates.
If you are a marketer in ecommerce you need to fully understand the power of priming. It’s a game changer.
If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.
Discounting is not a good idea because it changes the buyer psychology. Let us show you 4 ways in which discounting hurts and the 1 way to do it right.
From an ecommerce retailer’s perspective what’s the right phrase? Is it checkout or check out? To make matters worse we show what Apple and Amazon do.
The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.
We’ve all seen “Add to Favorites” type buttons on product pages (PDP). There is a reason why they exist. They are designed to improve conversions.
This is an example for how NOT TO do newsletter unsubscribes.