Software companies have figured out the power of using version numbers. Why don’t more DTC brands use it?
Videos are great. Then why am I saying words are better? Find out …
Do visuals help drive conversions?
Can shopper intent be influenced by a marketer? Great marketing is all about influencing System 1 thinking. Got a great example for you.
If you can cut content 70% and still improve conversions would you do it?
Popup popup everywhere. And yet most suck …
Minimalist design and fine and good but sometimes we just need to show more content while keeping the user’s attention on the page they’re on. Here’s the solution.
Words matter. The difference between a great phrase and an average one is 2,000%.
As a marketer, my job isn’t to copy old ideas. My job is to constantly think of new ideas.
There are very few cases when a site redesign is the best solution. One doesn’t rebuild their entire home because the kitchen cabinets look dated.
This article lists 5 practical things you can do in the next 2 weeks to improve sales.
How do you plan to take your business to the next level in 2020? Some ideas.
Focus on converting your first-time buyers.
The #1 question in the minds of first-time buyers is, “Why should I trust this company?”
This article explores how to answer it.
It’s tempting to think that the latest marketing tactic will magically solve all our conversion problems.
As designers, copywriters, and marketers, we overcomplicate things 9 times out of 10. Landing pages are no exception. Simpler solutions are always better. See why.
When it comes to testing or trying anything new, the most impactful ideas are bold ideas. Let’s take a look at an example from Gun Dog Supply, which is a site that specializes in selling supplies for hunting dogs.