Product Page Intent: Research Versus Buy
While the goal is always to maximize conversions of shoppers in buy mode we need a strategy to convert folks in research mode, too.
Why Storytelling is the Most Powerful Marketing Tactic
I don’t usually go on many podcasts. But when I do I make it a point to talk about the storytelling and its conversion optimization power.
How I Became the Product Page Guy
The origin story of how I became the product page guy and how my story can make you 20% in revenue.
Why Focus on Product Pages?
There is no doubt that the most important page on your site is the product page. In this post we explain why using simple visuals.
Copywriting Lessons from High School: What debaters can teach us about persuasion
Debaters can teach us a lot about copywriting. Writing copy is a lot like preparing a debate argument. In each case, what you are ultimately trying to do, is persuade your audience to take action.
Product Story Angle Examples
Killer product stories have killer product story angles. Here are 3 examples that will help you optimize conversion rates.
eCommerce Switch Behavior
In jobs-to-be-done theory switch behavior is when a buyer “switches” to your solution for the first time. It also applies to eCommerce.
Podcast Interview About Power of Product Story
Product story will both improve your conversion rates and sales. In this podcast interview Ruben Ugarte and I discuss product stories.
GUEST POST: 4 Ways That A Quizzes Can Address Your Buyer’s Psychology
Shoppers are drawning. There are simply too many options. Adding a quiz can help your site visitors find the perfect product.
Product Page Optimization
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
Boost Conversions Using This Copywriting Trick
If you can sprinkle in interesting tid bits into your sales copy not only will it make your content more engaging it’ll boost conversions.
Storytelling in Marketing: Your Secret to Optimizing Conversion Rates
Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.
The Art of The Start
On this blog, we talk about many buyer psychology copywriting strategies. An important one is: The Art of The Start.
Conversion Copywriting: Let’s Talk Editing
The goal of editing is to refine our sales pitch so we can express it in the fewest words. Editing makes or breaks conversion copywriting.
How to Make a Landing Page That CONVERTS
The first page new visitors see is our landing page. Therefore, improving landing page conversions is job #1. Learn about our 1 button trick.