Marketers who understand the power of buyer psychology will win. Simple as that. After 12 years of looking there are my 4 favorite buyer psychology stories.
Average eCommerce Session Duration: Implications
The average eCommerce session duration for your site is going down even year (number inside). How to convert when eCommerce session durations are down?
Conversational eCommerce
eCommerce is great. But it’s one directional (from seller to buyer. No personalization). Conversational eCommerce fixes that.
Collecting Product Reviews
Product reviews matter. But to collect more product reviews you need to higher response rate to your review request email. Find out how.
Most Important Page on an eCommerce Site Is …
If you are en ecommerce businesses nothing is more important than your product page. Here are 5 conversion-boosting ideas based on buyer behavior.
Paradox of Choice for First-time Buyers
For 98% of sites, first-time buyers are the most important demographic. But if these first-time buyers are overwhelmed with options (paradox of choice) it will kill your ecommerce conversions.
My Review of TryNow
I’ve seen a lot of ecommerce innovations in the last 11 years. Here’s what I think about TryNow, a service that allows you to try items for free.
“Is My Marketing Working?” Rethinking Product Pages
We’re constantly looking for an edge on product pages. This is a totally new product page design concept. It’ll radically improve your conversion rates.
Psychology of Ecommerce Sales: Priming
If you are a marketer in ecommerce you need to fully understand the power of priming. It’s a game changer.
Price Insensitivity Priming
If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.
Why Discounting Is Bad: How It Impacts Buyer Psychology and How to Do It Right
Discounting is not a good idea because it changes the buyer psychology. Let us show you 4 ways in which discounting hurts and the 1 way to do it right.
eCommerce Checkout or Check Out?
From an ecommerce retailer’s perspective what’s the right phrase? Is it checkout or check out? To make matters worse we show what Apple and Amazon do.
Copywriting and Conversions
The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.
Product Page “Add to Favorites” Button. Why It Matters for Your Online Sales.
We’ve all seen “Add to Favorites” type buttons on product pages (PDP). There is a reason why they exist. They are designed to improve conversions.
Newsletter Unsubscribes
This is an example for how NOT TO do newsletter unsubscribes.