Clever Conversion Trick— Ask a Question Widget
Shoppers are going to ask a question. Retailers who make it easy for shoppers to ask they questions will get to the finish line faster.
Hacking Your Marketing Copy (Power Words)
The use of power words in marketing copywriting can improve conversions on your product description pages by priming emotions.
How to Write a Product Description in 3 Easy Steps
Most product descriptions are the same. So let’s talk about the 3 steps you can take to write a product description that actually converts.
Conversion Copy: Why It Can’t Be Overlooked
Conversion copy is versatile and can elevate any part of your sales funnel and all your channels. We’ll discuss what it is and how to use it.
4 Simple Frameworks to Move the Needle
Ecommerce copywriting within the direct-to-consumer world is always trying to move the potential buyer in one direction—towards a measurable conversion. Traditionally, we think of this as influencing a sale, though there could be other preliminary steps in the sales funnel. [Editor’s Note: It really is all about the SALE!] Regardless of your end goal, there are several popular (and effective) …
Mobile Product Page (PDP) Layout
Mobile product page layout matters for two reasons. 1: paid mobile traffic directly lands here. and 2: because mobile space is limited.
Point of View (POV)
You may be selling running shoes 👟, a chef knife 🔪, a headphone 🎧, or any consumer product what you are really selling is a point of view.
Content Consumption
There are very few things that should matter more than content consumption to a direct-to-consumer (DTC) eCommerce brand. Here’s why.
The Only Marketing Trend I’ll Focus on in 2023
I’ve read all the articles about marketing trends and between you and me, they are all bad. There is just one thing I’d focus on.
Shopify PDP Doctor: When No One Product Drives More Than 10% of Sales
When no one product drives more than 10% of sales do what’s described in this article. The article also includes a video.
STUTZ on Netflix
Not only is STUTZ on Netflix good, it also has a valuable marketing lesson that will allow your site to convert even better.
CHAPTER 4.5: The Bottom Line
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
The Frictionless Process
This Frictionless process article is for companies that just want to see a checklist of things to improve conversions 20% in 90 days.
Focus on Just One Thing
Focusing on just one thing is a superpower. There are many shiny items that are fighting for our attention. Avoid the temptation.
Radically Different Ideas
Radically different ideas allow the marketer to quickly determine which set of ideas are most strongly connecting with shoppers.