Conversion Copywriting: Let’s Talk Editing
The goal of editing is to refine our sales pitch so we can express it in the fewest words. Editing makes or breaks conversion copywriting.
High Converting Product Pages
The marketer’s dream is to create high converting product pages. How is this actually done? In this article we share an idea that’s been staring us in the face for the last 10 years. Hint: it has something to do with email.
How to Make a Landing Page That CONVERTS
The first page new visitors see is our landing page. Therefore, improving landing page conversions is job #1. Learn about our 1 button trick.
A Better Way to Calculate Conversion Rates in GA
GA conversion rate should be by User but isn’t. This article shows why looking at conversion rates by User matters and shows an easy fix.
How to Increase Online Conversions and Sales
As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.
Crafting Buyer Psychology Marketing Content
It’s taken us 11 years to write copy that converts online shoppers. Now, we’re ready to share our secrets.
Making Guesses About Your Buyer
A good buyer psychology copywriter is like Sherlock Holmes. Surprised? Find out how.
Personalized Experiences
Let’s face it, our buyer psychology is self-centered. We see the world from our personal perspective. Therefore, a good marketer is able to weave a story in which the shopper is the star.
Content Design
Crafting great content is super important, and an artform. No doubt about it. But laying it out properly is just as important. If your content isn’t read, it’s worthless, and you’ll get fired. This means: Bolding when necessary Line breaks when necessary Nice big font size Checkmarks when necessary Highlights when necessary Here is another great article that illustrates the …
Too Good to Be True
If the reader receives something to be “too good to be true” you can be sure they will not buy from you. This article shares the solution.
Questions Before Conversions
The ultimate goal is to convert the shopper. But before you do that you need to become an expert at anticipating their questions. Simple math, marketers who do a better job anticipating key questions, convert more.
How to Write an Email Marketing Strategy That Sells: Using Lead Nurturing to Influence the Buying Decision Process
Don’t know how to write an email marketing strategy that sells? The trick is to use lead nurturing to influence the buying decision process. Let’s see how.
How to Increase Conversion Rates: 3 Painfully Obvious Ideas You Haven’t Considered
What’s the secret to unlocking the power to increase conversion rates? Learn about our 3 major strategies to find out. The results can be business-altering.
Customer Journey Optimization
We’ve been A/B testing since 2009. Then, 2 years a go we developed a new framework for boosting conversions. We call it Customer Journey Optimization.
Your Satisfaction Guarantee Matters: How to Write One That Increases Conversions
You may not know it yet, but your satisfaction guarantee page has a lot of untapped potential. Improving it will increase conversions. See how.