eCommerce Switch Behavior
In jobs-to-be-done theory switch behavior is when a buyer “switches” to your solution for the first time. It also applies to eCommerce.
Podcast Interview About Power of Product Story
Product story will both improve your conversion rates and sales. In this podcast interview Ruben Ugarte and I discuss product stories.
GUEST POST: 4 Ways That A Quizzes Can Address Your Buyer’s Psychology
Shoppers are drawning. There are simply too many options. Adding a quiz can help your site visitors find the perfect product.
Product Page Optimization
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
Boost Conversions Using This Copywriting Trick
If you can sprinkle in interesting tid bits into your sales copy not only will it make your content more engaging it’ll boost conversions.
Storytelling in Marketing: Your Secret to Optimizing Conversion Rates
Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.
The Art of The Start
On this blog, we talk about many buyer psychology copywriting strategies. An important one is: The Art of The Start.
Conversion Copywriting: Let’s Talk Editing
The goal of editing is to refine our sales pitch so we can express it in the fewest words. Editing makes or breaks conversion copywriting.
How to Make a Landing Page That CONVERTS
The first page new visitors see is our landing page. Therefore, improving landing page conversions is job #1. Learn about our 1 button trick.
A Better Way to Calculate Conversion Rates in GA
GA conversion rate should be by User but isn’t. This article shows why looking at conversion rates by User matters and shows an easy fix.
How to Optimize Conversion Rates and Grow Sales
As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.
How To Develop A Product Story
It’s simple: inventions with a powerful product story are the ones that sell. This how-to guide will reveal the step by step process.
Making Guesses About Your Buyer
A good buyer psychology copywriter is like Sherlock Holmes. Surprised? Find out how.
Personalized Experiences
Let’s face it, our buyer psychology is self-centered. We see the world from our personal perspective. Therefore, a good marketer is able to weave a story in which the shopper is the star.
Content Design
You have a great story. Content design will ensure people who see your story will read it from the opening to the closing.