Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this … Continue Reading
Hi there! My name is Preston and I work with Rishi at Frictionless Commerce as a conversion optimization … Continue Reading
96% of marketing emails are obviously templates (or is it 100%?).
I know why companies don’t send personalized … Continue Reading
If you want people to interact with your banner ads follow this tactic from SEMrush:
Are you easily distracted? No? Go check your browser history over the last 2 hours.
I thought I … Continue Reading
If your Black Friday product pages have jargon (black highlight) and features without benefits (red text) no one … Continue Reading
I’ll never forget the first time I understood the connection between site visitor data and conversion optimization (CRO). … Continue Reading
Everyone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors … Continue Reading
Got this email from Google Maps. I felt great. Flattery works:
Have you considered sending a flattering email … Continue Reading