Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 2

  1. Awesome strategy. But I would disagree with your observation “This nudge is a poor one because they are listing how much these shoppers saved in one order”. They are consistent with their messaging. They want to show immediate savings to the visitor.

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