The Landing Page (notes in red):
The Results Page: Observe numbered underlined sections-
1. Roll over with detailed info for methodical shoppers.
2. Excellent persuasive copy. Headings start by addressing biggest questions in customers’ minds: Are you surprised by the results? Why choose Blue? How does your brand compare?
3. Instant off coupon for impulsive shoppers.
4. Store locator for people preferring to touch and feel the product.