If your Black Friday product pages have jargon (black highlight) and features without benefits (red text) no one is going to buy what you’re selling:
If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
If your Black Friday product pages have jargon (black highlight) and features without benefits (red text) no one is going to buy what you’re selling:
If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
Neuromarketing is powerful. If used inappropriately it can be used to manipulate buyers.
As marketers, our job is to influence shoppers to buy our product or service. But using misinformation is out of the question. The buyer has to be at a level playing field. Information asymmetry (where the marketer knows a lot more than the buyer) is a problem.
As an agency, we reserve the right to choose who we work with (and you have the same right when hiring us).
Hi Rishi. I’ve seen these sort of product descriptions on many sites, and I think the main issue is this: businesses believe technical jargon is a great way to drive credibility. This is partly true, but in many cases (such as this one) I think there is a fine line between coming across as too technical and not seeming credible at all. The example you pointed out is walking much more on the “too technical” side of the line. The product description would be more successful if it kept the technical jargon while also explaining what that jargon meant in relation to the shopper’s wants and needs.
I agree. Jargon adds credibility. But like you said, more context would make the technical detail even more compelling.