I saw this ad on woot.com –
I like it for four reasons-
– simple
– bold statement (Most Wearable Pants on Earth!)
– clearly states benefit (save $70)
– creates an element of curiosity (“I see I can save $70, wonder how much the each khaki costs?”)
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.
