Comments 2

  1. I agree with your comments. I have consulted with over 150 independent retailers and it is the small minority that really look to understand what their customers want, far too many just sell what they like and they think everyone will like it too. It is essential retailers understand what they really deliver to a customer, and it includes 1. a leisure experience, 2. inspirational ideas 3. convenience and 4. solution to their need (to buy a certain product). Deliver to this mix in the right way and more retaler can win.

  2. Post
    Author

    Hi David. I can forgive small retailers because their customer base is too small and product-lines too narrow to reveal purchase trends. It is the big retail chains that have every advantage to align product and customer expectations and yet, often fail to do so.

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