Why The ‘Customers Who Bought This Item Also Bought’ Strategy Does Not Work All The Time

For certain categories other people’s buying behavior simply does not make sense. For example, why would a person buying a messenger bag also be interested in shorts or a sweater? Another example: According to e-consultancy providing web shoppers with bad quality recommendations could be worse than offering no recommendations at all. You can read the …

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Online Retailing For Dummies

While online retailing is considered a highly complex science involving deep understanding of aspirational behavior in reality it’s a rather simple practice. In the online world simple ideas have mega-impact. An illustration: Irrespective of the product category the equation ‘shipping charge > product price’ is always a losing proposition, so why does IKEA indulge in …

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Just Because YOU Care About Your Suggestion Box Doesn’t Mean Your Customers Do Too…

In the last 20 years I have had bad customer experiences no less than 1,200 times and yet I can’t remember one instance when I actually filled a feedback form.  So the store never really knew I was unhappy. Fortunately, in the online world feedback feature comes standard.  When a customer is unhappy you don’t …

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