Memorable Quotes

If you don’t make it easy for customers to show their support, they won’t. – Andy Sernovitz Discounts and promotions are taxes placed upon brands for being unremarkable. – Kevin Hillstrom Advertising only accelerates the inevitable. – Roy Williams To a worm in horseradish, the whole world is horseradish. Successful marketing is about telling a story …

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The Re-emergence Of The QUESTION

50 years ago successful retailing needed more than a great idea, it involved: Deciding store location(s) (the famous location, location, location adage) Guessing the right product mix and price-points Great wholesaler deals for maximum margins Well trained staff Relationship with the right ad agency Significant financial support Today, the entire value chain has been democratized: …

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Why The Cash Register Is The Wrong Report Card…

CEOs are under tremendous pressure to beat quarterly earnings and so, naturally, the only thing they care about are sales.  But paying too much attention to the cash register could be fatal.  Among the customers that shop at your store there are 2 kinds of personalities: those that shop because they simply love you and …

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