Things Worth Tracking

Forget standard customer segmentation. Your eCommerce site can show behavior in uniquely different ways. Here are a few examples: – Customers that visit a product several times over different days are different from customers that never revisit – Slow versus quick shoppers: browsers that take time reading every single review differ greatly from customers that …

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Toward Higher Response Rates

Quantity centric attempts to improve email marketing effectiveness is far too scattered a strategy to ever have metric level dependability. However, it is true that people shop (more) when happy and this is an element marketers could consider when developing email marketing programs. And, it turns out, over a relatively large, related, sample size group …

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