A new way to buy (presently only for women)

Personal shopper (personalshopper.com) is a great idea and I believe the concept has potential to grow into a significant retail disruptor. Unfortunately, as of now, the site is still very primitive. But watch this space. Very soon they or another similar idea will take off. The missing ingredient is strong editorial. What the retail world …

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This Item Is Available At Your Local Store

I have talked abut the ‘Grand Retail Unified Theory‘ in detail and very strongly believe this is where the future of eCommerce lies.  So far most eCommerce strategy has been focused on building a stores and jamming traffic through SEM/SEO.  This is redundant because it leads to a 4% conversion rate.  At best.  Back in …

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Halloween Costumes With Video

BuyCostumes.com started using video on their site last year. Back then it looked clunky and force fitted. 365 days later they have developed a better integrated experience. Video is still used for only popular items but customers seem to like the new site experience better because according to compete.com the ‘Attention’ on the site has …

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